Read the entire post at Duct Tape Marketing, she explains each step below in greater detail.
Strategic Partnering: Turning Suppliers Into Partners
This is a special guest post as part of Make A Referral Week 2009
By Anita Campbell of Small Business Trends
Like most sole proprietors and small business owners, I often felt I was going it alone. It was me against the whole world – until, that is, I learned the power of partnerships.
A properly chosen partnership can be THE defining moment in your company’s history. It can bring in customers at a rate you could barely dream of!
1)Get suppliers to carry credit/paper - Fast growth often brings a cash flow crunch to a small business.
2)Co-marketing / co-advertising – Another way to partner is to share marketing responsibilities and costs.
3)Training and systems for productivity
4)Trade off Web presence for inventory and fulfillment
5)Open up new markets – A well-structured partnership can open up new markets for a business.
Choose one of these paths and you may discover the partnership will become THE defining moment that puts your business on the map.
About the Author: Anita Campbell is Editor in Chief of Small Business Trends, an online community of small business people.
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