5 Ways to Amp Up the Personal in Your Brand

Read the entire post at Duct Tape Marketing

By Pamela Slim of Escape from Cubicle Nation

As small business owners, the line between our business and personal lives can be a little bit challenging to define. Some people worry that the term “personal brand” means sharing about their twelve cats, troubles with their mother-in-law or penchant for collecting pez dispensers.

So here are some ways to amp up the personal in your brand:

1. Hang out with your customers.

2.Show your face.

3.Write clearly and with personality.

4.Create your posse.

5.Serve the right customers.

You do not have to share your entire personal life to have great personal brand. You just need to show up fully, clearly and passionately in your business.

PamelaSlim is a business coach and author of Escape from Cubicle Nation, coming out in May, 2009 with Penguin/Portfolio.

check me out at Business901.com