Competitive Advantage - What is yours?

We all want one? Do we all have one?

Can everyone in your organization name it?

Can everyone of your customers name it?

Here are some tactics in developing one:

1. Reduce product pricing
2. Make it difficult for others to duplicate
3. Make it difficult for buyers to switch
4. Introduce new product or services
5. Differentiate product or services
6. Develop enhancements
7. Establish strong business alliances
8. Leveraging your suppliers
9. Be first in the market place

If you want to stand out from the crowd there is no better way of doing it than have a great competitive advantage. Do you have a few more?

Want a little more background, check out the Business901 Product Marketing Process.

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