Business901 Book Specials from other authors on Amazon

Tuesday, March 31, 2009

How does your Project Management Tool work

Here’s a quote from Plato: "The beginning is the most important part of the work."

A project needs to be planned, controlled, and monitored from its inception to its completion. In fact, all projects use a methodology of processes, procedures and templates. If you don’t think you have one, it really means that you have a poor and informal one. Do not confuse scheduling software with project planning!

If you need a project plan, there are three basic sources:

1. Build one yourself. You can build a custom campaign that perfectly reflects the philosophy and best practices of your organization. Many companies try this.

2.Buy one. You might be surprised to learn that your plan when finished ultimately looks similar to most others that people use. That is why many consultants can help without having the intimate knowledge of your industry. However, you may think that you spend as much time with the consultant as you would have doing it yourself. I know I have, I been on both sides!

3.The hybrid option of purchasing a methodology and then customizing it to meet the specific needs of your organization. This gives you some of the benefits of option 1, while also taking less time, which is the major benefit of option 2. Many companies are choosing this option as a “Best of Both.” These pre-built methodologies can have many of your organization needs to be successful.

An existing methodology allows you to deliver an effective option practically immediately. I recommends the use of the hybrid option, which enables you to spend your time on the application versus building the plan to achieve the result. The simplicity of a single flexible model will create clarity for your staff and as a result better execution.

Great saying I head once and always remembered: How many good ideas have been wasted because of a poor plan!

I use these plans over and over again:

  1. Marketing Plan Pro
  2. One Page Project Manager
  3. One Page Business Plan
  4. Get Clients NOW!

Technorati Tags: One Page,Project Manager,Ten Step Project Management,One Page Project Manager,Marketing plan Pro,Get Clients NOW!

This is syndicated from Business901.

Monday, March 30, 2009

How To Create A Content Marketing Strategy

If you haven't heard the term "content marketing" - you soon will. Authors of Get Content. Get Customers.) talked all about using content to impact your bottom line. To give you a taste of what we'll talk about, here is my quick checklist of the questions you should ask yourself as you start to build your own content marketing strategy:

  1. What is the problem you will try to solve? Great content marketing focuses on answering a key challenge or question that relates to your business.
  2. Howcan you make it about more than you? This is not a sales pitch. It needs to be useful and offer more context beyond just how great your product/service is.
  3. Who'sgoing to care to read and share it? It needs to be interesting, but the sharing is particularly important, as great content marketing should be something people can't help sharing.
  4. What'sthe best platform and format to use? Think about video versus blogging versus downloadable PDFs and what will be easiest for your audience.
  5. Howwill you promote it? Plan to spend quite a bit of time thinking about how people will find your content, as it is completely useless if no one can locate it.
  6. Howwill you know if it's working? Your metric for success may be directly tied to sales, or awareness, or consideration. Whatever it is, know before you start how you'll tell if it was successful.

And just in case you can't make it, there will be a full archive available from our host Elizabeth Marshall at http://www.authorteleseminars.com.

This is from Influential Marketing, and written by Rohit.

Review some of my posts on Business901 in Social Media for more information.

Friday, March 27, 2009

Become Employable, Surviving in 2009

Local Professionals Join Together To Present Free Become Employable, Surviving In 2009, Seminars

Fort Wayne, IN – In today’s struggling economy, unemployment is a growing problem in the U.S., with more than 12 million people – ranging from high school graduates in traditionally blue-collar jobs to executives with PhDs – currently without jobs. To address this problem locally, two upcoming Survive in 2009, Become Employable Seminars are being planned to help jobless individuals cope with their unique situation and prepare for their future careers. Unemployed individuals from all types of careers and educational backgrounds are invited to attend the Survive in 2009, Become Employable Seminars.

The seminars, which are free of charge and open to all unemployed individuals from the tri-state region, will take place from 1:30 p.m. to 4:30 p.m. on the following dates at these designated Fort Wayne locations:

  • April 8 at the Fort Wayne Campus of Trine University, 9910 Dupont Circle Drive East, Suite 130 (located off of Dupont Road at I-69); and
  • April 13 at the new Holiday Inn Fort Wayne at 4111 Paul Shaffer Drive (located off of Coliseum Boulevard near IPFW and across from the Allen County War Memorial Coliseum).

There is a website www.BecomeEmployable.com. The content of the new site will be user driven and allow members to visit, comment and add their own content. Also, new information will be posted about the events and future events.

Monday, March 23, 2009

5 Ways to Amp Up the Personal in Your Brand

Read the entire post at Duct Tape Marketing

By Pamela Slim of Escape from Cubicle Nation

As small business owners, the line between our business and personal lives can be a little bit challenging to define. Some people worry that the term “personal brand” means sharing about their twelve cats, troubles with their mother-in-law or penchant for collecting pez dispensers.

So here are some ways to amp up the personal in your brand:

1. Hang out with your customers.

2.Show your face.

3.Write clearly and with personality.

4.Create your posse.

5.Serve the right customers.

You do not have to share your entire personal life to have great personal brand. You just need to show up fully, clearly and passionately in your business.

PamelaSlim is a business coach and author of Escape from Cubicle Nation, coming out in May, 2009 with Penguin/Portfolio.

check me out at Business901.com

Tuesday, March 17, 2009

Get Hired NOW!™ Program Launch by Business901

Fort Wayne, IN – Joe Dager, owner of Business901 has just launched a new version of the Get Hired NOW! Program as part of their core offerings. A proven program updated with the latest in web based tactics. Dager is an authorized facilitator in the Get Hired NOW program. Business901 is offering a payback of $100 if you don’t find a job in 90 days.

Get Hired Now!” is really a marketing system, designed to help overcome the most challenging issues in finding a job or switching careers. Participants in the program will find out what really works in marketing themselves, discover the missing ingredients that are preventing their success, and learn about new tools and tactics. The key to the success is the facilitator becomes part of the overall 28-day process providing the clarity and practical support needed for implementation.

“What’s different about theGet Hired Now!’ program,” explains Dager, “is that it provides the job seeker with a simple, customized plan that they can begin taking action on immediately. Other seminars teach generic ideas and principles, but this program helps participants figure out exactly what to do in their unique situation. Once everyone has their own personal action plan, we meet as a group for the next 28 days, and I help each person implement the plan he or she created. I cannot guarantee anyone a job but what I am doing is providing my marketing  and web 2.0 skills to what I think is a worthy cause.”

The kickoff seminar for Business901’s “Get Hired Now!” program will take place on March 23rd and will repeat on every fourth Monday of the month. Follow-up sessions for program participants will continue through the next 28 days. The cost for the entire 28-day program is $229.99 per person, including a copy of the “Get Hired Now!” book,. To reserve, or for more information, visit http://www.business901.com/gethirednow.html

The program outline:

  1. (3) 60 Minute Webinars in 1st Week
  2. (3) 45 minute Webinars in following 3 weeks
  3. Real time support with e-mails
  4. Initial and weekly review: 
  5. Website for discussion and support.

About Get Hired NOW: The Get Hired NOW! program delivers the rapid results that job-seekers want. The program was developed by C.J. Hayden, MCC, and Frank Traditi, based on the best selling Get Clients NOW! program used by thousands of professionals since 1996. C.J. and Frank are business, career, and marketing coaches who specialize in helping professionals learn how to successfully market themselves. C.J. and Frank’s clients and students needed an easy-to-use program that would simplify the job search process, and help them get into action quickly. They developed Get Hired NOW! to fill the pressing need of these job-seekers find the job they want in less time.

About Business901: Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as target marketing and organized referral marketing. As a Facilitator of both the Get Hired NOW! And the Get Clients NOW! Programs, Joe provides practical, information-rich, immediately applicable direction that can profoundly impacts the success job seekers and professionals. His experience includes numerous start-ups, several turnarounds in variety of industries to include manufacturing, retail, and professional services. Joe was recently highlighted on the Business Week website as a featured contributor to the Business Exchange and is also a contributor to the American Express Open Forum and Palo Alto Software Blog forum. The Business901 blog and website is rated in the top 1% of sites worldwide.

 

Obvious Adams - Mindmap

I am listening to Jack Trout’s new book "In Search of the Obvious" and he starts the book out with describing one of my all time favorites, Obvious Adams . What is so special about it? Take a look at this Mindmap that I created many years ago.

Obvious Adams

What better marketing advice can you get than this? Now if all of this would take a look at this simple approach would not marketing be that much easier. It used to be every time I closed a consulting arrangement, I would send them this book. Simple is as simple does, I tried to get my message out right away. Check me out Business901.com.

 

Technorati Tags: Obvious Adams ,Lean Marketing ,Product Marketing Process ,Jack Trout ,In Search of the Obvious

Sunday, March 15, 2009

Become employable in 2009 - It is all about the marketing

GET HIRED NOW!™

  1. How good are you at marketing yourself?
  2. Can you get found on the Web?
  3. Do you know where employers are looking for applicants?
  4. Do you know how to position yourself as the ideal candidate?
  5. Do you know how to effectively network, online and offline?

What Participants Learn

  1. Using the GET HIRED NOW! book as a text, participants learn a simple but highly effective cookbook approach, straightforward tips, and specific techniques like these:
  2. What really works to market a service business, and what doesn't
  3. How to diagnose what’s wrong with their marketing
  4. How to design a marketing program that is suited to their personality, strengths and favorite activities
  5. How to break out of "analysis paralysis" and determine exactly what they need to do first -- and every step of the way
  6. How to overcome the fear, resistance, and procrastination that block effective action
  7. How to create a customized, affordable, reusable, and realistic marketing plan
  8. Ongoing support and encouragement to stick to their plan throughout the program

Program Structure and Agenda: During the first three sessions you will receive all the tools and training needed to design your individual 28-day marketing action plan. After that you receive 3 more sessions which is the real power of the GET CLIENTS NOW! program is in these follow-up group coaching sessions, focused on each participant implementing his/her action plan and being coached through any obstacles to success.  Business901 will coach participants on accountability to their plan, help solve logistical problems, provide assistance with overcoming fear, resistance, and procrastination, and acknowledge efforts and progress.

In addition to the six live webinars and coaching sessions, the program includes:

  1. White papers and resources
  2. Website where participants can interact, form referral groups and find additional training resources
  3. Weekly email support between class sessions
  4. Review of individual marketing action plans with feedback
  5. All class sessions are recorded so participants who miss a session, or wish to review, may listen and review at their convenience.

The GET HIRED NOW! program is a marketing system that works over and over again. As people become more comfortable with marketing, they’ll set new kinds of goals and play with different strategies and tactics to increase their success. Though we cannot guarantee that you can get a job, we can guarantee if you complete the program, attended all the sessions and submitted all the course material and still not have found a job within 60 days, we will send you a check for $100. In addition we have a referral program that will be explained at conclusion of the 3rd session.

Check the entire program out at Business901-Get Hired NOW!

Friday, March 13, 2009

Referral Conversion System - Step 6

Step 6 - Referral Conversion System Hour Glass

Service, Product, Retail, Construction, Professional services, Employee, and Volunteer … it doesn’t matter. A referral system should include 7 basic steps that helps you identify and succeed in ways you never imagined. It is the basic understanding on how to apply the Referral Flood program to Your Business or Organization.Step #6 – What good are referral leads if they don’t become referral clients? You must map out a specific set of steps that will allow you to convert your referral leads. What I would recommend is developing a hour glass for this process just like you do a regular sales channel. If you do this, your steps in developing a referral client will become very clear. After a while, you will begin to recognize where the referral is entering your sales cycle at. Why is this important? If the referral is strong enough the prospect may already know, like and trust you. They may be ready for a trial offer. You may only confuse them by trying to build more knowledge and sending them additional information about your company. Understand the process and work it! A nice surprise would be that a significant portion of the sales cycle is skipped there by reducing your cost of sales.

Technorati Tags: Referral,Referral Week,Referral Flood,Conversion,Referral conversion,hour glass,sales funnel,marketing funnel

Thursday, March 12, 2009

One Page Management, really?

 

Are your employees productive? Do they have specific objectives and measurements? One Page Management offers a system for all personnel and a key to high production and realized goals. In a growing company finding quality personnel is one of the most difficult task. As a result, managing that talent has become more difficult and demanding.

You must develop your personnel through outlining their objectives, strategies and actions. Critical information must be gathered, linked and displayed. This allows time for information to be used instead of gathered. Focus, feedback and Management that allow managers to see a total overview by giving them only the information they need. Achievers must become readily visible, problems must be spotted before they cause real trouble, and managers gain greater control over their own performance.

<?xml:namespace prefix = pstyle="text-align />Managing your team is a great opportunity to access and develop their strengths and skills, to share your goals and objectives and so achieve your business aims. It is a continuous process which includes regular review discussions, action plans and success.Ok, you know all this but how do you go about it. I use the The One Page Business Plan® not as a business plan but as a performance plan. Review the layout and tell me what you think. I think it is a winner for this

Technorati Tags: One Page Business Plan ,Business Plan ,Performance Plan ,Organization Planning

This is from Business901.

7 Ways to Have Character (and Show It) on LinkedIn

This content from: Duct Tape Marketing

7 Ways to Have Character (and Show It) on LinkedIn

This is a special Make a Referral Week 2009 guest post

By Scott Allen, author of The Virtual Handshake

The best way to increase the number of referrals you receive is to increase your worthiness of receiving them. Part of that has to do with your competence, i.e., how well do you know your stuff? All other things being equal, people prefer to work with experts, not amateurs. But that’s obviously beyond the scope of a single blog post to cover!

Theo ther part of it is your character. Are you someone that people in your network not only know, but also like and trust? Do your friends and associates trust you to treat the people they refer to you well? Show and grow your character, and you’ll receive more referrals.

InThe Virtual Handshake, we introduced the idea of “Seven Keys to a Powerful Network”, one of which is your character:

1.Answer questions well.

2.Add value to introduction requests.

3.Make good recommendations.

4.Respond in a timely manner.

5.Help your contacts learn how to use LinkedIn effectively.

6.Be proactive.

7.Use LinkedIn to enhance face-to-face networking.

Great article, I recommend going to John's blog and reading the entire post. This is a condensed version.

Tuesday, March 10, 2009

Strategic Partnering: Turning Suppliers Into Partners

Read the entire post at Duct Tape Marketing, she explains each step below in greater detail.

Strategic Partnering: Turning Suppliers Into Partners

This is a special guest post as part of Make A Referral Week 2009

By Anita Campbell of Small Business Trends

Like most sole proprietors and small business owners, I often felt I was going it alone. It was me against the whole world – until, that is, I learned the power of partnerships.

A properly chosen partnership can be THE defining moment in your company’s history. It can bring in customers at a rate you could barely dream of!

1)Get suppliers to carry credit/paper - Fast growth often brings a cash flow crunch to a small business.

2)Co-marketing / co-advertising – Another way to partner is to share marketing responsibilities and costs.

3)Training and systems for productivity

4)Trade off Web presence for inventory and fulfillment

5)Open up new markets – A well-structured partnership can open up new markets for a business.

Choose one of these paths and you may discover the partnership will become THE defining moment that puts your business on the map.

About the Author: Anita Campbell is Editor in Chief of Small Business Trends, an online community of small business people.

Competitive Advantage - What is yours?

We all want one? question Do we all have one?

Can everyone in your organization name it?

Can everyone of your customers name it?

Here are some tactics in developing one:

  1. Reduce product pricing
  2. Make it difficult for others to duplicate
  3. Make it difficult for buyers to switch
  4. Introduce new product or services
  5. Differentiate product or services
  6. Develop enhancements
  7. Establish strong business alliances
  8. Leveraging your suppliers
  9. Be first in the market place

If you want to stand out from the crowd there is no better way of doing it than have a great competitive advantage. Do you have a few more?

Want a little more background, check out the Business901 Product Marketing Process.

Monday, March 9, 2009

Referral Week headed by Duct Tape Marketing

Leave it to John Jantsch of Duct Tape Marketing to make a Referral Week 2009 is March 9-13. This is one tiny effort to make a dent in this recession and shine a light on the efforts and impact of one small business helping another. A great list of sponsors to include the Duct Tape Marketing Coaches. Joe Dager of Business901, a DTM coach is proud to be part of this weeks referral and is offering his Lean You Marketing through Referral program at a special discounted rate. Type in the ReferralWeek in the code to receive special pricing. Information about Referral Week and the webinar can be found at www.business901.com.

The goal of the event is to generate 1000 referrals for 1000 deserving businesses. During the week this blog will be taken over by guest contributions and audio interviews with folks like Andy Sernovitz, Guy Kawasaki, Pam Slim, Rich Sloan, Anita Campbell, Scott Ginsburg, Michael Port and Jill Konrath all focused on telling you how to generate more business by way of referral.marw125

In addition, A live web conference on Tuesday, March 10 at Noon CST featuring Bob Burg, author of the Go-Giver, Ivan Misner, founder of BNI and Bill Cates, author of Get More Referrals Now. This is the A-Team when it comes to teaching the strategies of referral!

Here’s how you do your part:

  1. Think about the referral(s) you are going to make
  2. Make your referrals - (you don’t have to wait until March 9 to do this
  3. Visit the Make a Referral Week Referral Counter page and tell us who you referred and why in the comments - feel free to add URLs so others can learn about the business you referred.
  4. Take in all the great educational content all week
  5. Bask in the glow of small business coolness!

Thanks to all who have taken this challenge!

About Business901: Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as target marketing and organized referral marketing. As a certified coach of the Duct Tape Marketing Consulting organization, Joe provides practical, information-rich, immediately applicable direction that profoundly impacts the success of small and mid-sized businesses. His experience includes numerous start-ups, several turnarounds in variety of industries to include manufacturing, retail, and professional services to include marketing.

Sunday, March 8, 2009

[901 Blogs] Referral Week - do something

This content from: Duct Tape Marketing

Tired of Hearing About E.D. - then do something.

I don’t know about you, but I’m getting tired of all the talk of economic downturn (E.D.) and I think, as a group, small business owners are too.

Therefore we hereby declare March 9-13, 2009 - Make a Referral Week. Make a  Referral WeekMake a Referral Week is an entrepreneurial approach to stimulating the small business economy one referred business at a time. The goal for the week is to generate 1000 referred leads to 1000 deserving small businesses in an effort to highlight the fact that this simple action can blossom into millions of dollars in new business. Small business is the lifeblood and job-creating engine of the economy and merits the positive attention so often saved for corporate bailout stories.

Th e-week long virtual event will also feature daily education programs focused on teaching small business owners and other marketers how to tap the power of referral marketing. The featured session includes a live web conference with Ivan Misner, founder of BNI and author Masters of Networking, Bob Burg, author of Endless Referrals and the Go-Giver, Bill Cates, author of Get More Referrals Now. (Here’s the full list of education planned for the week)

No money is exchanging hands, no sponsors are being hit up, it’s just something that we thought needed to be done. If you want to get involved in this small business happening visit the Make a Referral Pledge page and submit your intention now to make at least one referral during the March 9-13 event. (Take this step and you are automatically eligible to receive audio recordings of the entire expert series)

Once you pledge you will also find tools that make it easy to refer friends, post to your Facebook profile and blog about the week. If you would like to actively promote visit the sponsor page for additional tools. During the week of March 9-13 we will activate the Referral-o-meter to track the march to 1000 referrals as small business owners visit and describe who they referred a lead to and why. This is every small business person’s chance to be a part of the solution!

I blogged this in its entirety. Take a look and check back with me for a few local opportunities and a special deal on Referral Flood.

Technorati Tags: Duct Tape Marketing,Referral Week,Referral Flood,BNI,Referral

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Posted By Business901 to 901 Blogs at 2/26/2009 07:09:00 AM

Saturday, March 7, 2009

Get Clients Now Answer Center

Look what has been added for this week. You should join this for a great source of articles every month and access to many, many more.

Get Clients Now! Answer Center - to         see this and other graphics you must be connected to the Internet

GET CLIENTS NOW! ANSWER CENTER
Visit us online at Get Clients Now Answer Center"> Get Clients Now Answer Center'>www.getclientsnow.net

New in the Answer Center
Here are this month's new additions to the Answer Center. (You'll need your password to log in.)

  • Where the Clients Are - Article by C.J. Hayden
  • The Right Way to Market with Your Business Card - Article by Donna Feldman
  • Boost Your Marketing with the Buddy System - Article by C.J. Hayden
  • Why isn't Internet marketing on the Get Clients Now list of effective strategies? - Q & A by C.J. Hayden

Learn more about the Business901 28 Day Plans



Wednesday, March 4, 2009

One Page Management, really?

Are your employees productive? Do they have specific objectives and measurements? One Page Management offers a system for all personnel and a key to high production and realized goals. In a growing company finding quality personnel is one of the most difficult task. As a result, managing that talent has become a more difficult and demanding task. Picture1

You must develop your personnel through outlining their objectives, strategies and actions. Critical information must be gathered, linked and displayed. This allows time for information to be used instead of gathered. Focus, feedback and Management that allow managers to see a total overview by giving them only the information they need. Achievers must become readily visible, problems must be spotted before they cause real trouble, and managers gain greater control over their own performance.

Managing your team is a great opportunity to access and develop their strengths and skills, to share your goals and objectives and so achieve your business aims. It is a continuous process which includes regular review discussions, action plans and success.

Ok, you know all this but how do you go about it. I use the The One Page Business Plan® not as a business plan but as a performance plan. Review the layout and tell me what you think. I think it is a winner for this.

Tuesday, March 3, 2009

Line-up for Referral Week

A gmarw125reat line-up of guest blog posts and podcast education awaits you during Make a Referral Week - just look at this roster of experts!

Mon 09 Anita Campbell, founder of Small Business Trends on strategic partnering    Michael Port, author of Book Yourself Solid on face-to-face networking.

Tues 10 Scott Ginsberg, founder NametagTV on being more referable     Rich Sloan, author of Start up Nation on low-cost referral strategies.

Tuesday March 10, Noon CST - Special live web conference featuring Bob Burg, author of the Go-Giver, Ivan Misner, founder of BNI and Bill Cates, author of Get More Referrals Now.

Wed 11 Scott Allen, author of the Virtual Handshake on using social media for referrals.    Andy Sernovitz, author of Word of Mouth Marketing on small business word of mouth strategies

Thur 12 Ben McConnell, author of Church of the Customer on creating customer evangelists    Pam Slim, author of Escape from Cubicle Nation on Personal Branding

Fri 13 Guy Kawasaki, author of Reality Check on the art of the referral    Jill Konrath, author of Selling to Big Companies on customer referral strategies

Check out the Duct Tape Marketing Referral Flood System

Monday, March 2, 2009

SPIDER Product Launch Program by Business901

News Release Issued Today

Fort Wayne, IN – This program is based on the Business901 SPIDER product launch template which will allow participants to organize their launch plans into a series of actionable items based on present marketing conditions and practices. The participants can use the template to determine areas to differentiate their product, better define their buyer persona and use present technology to accelerate the launch. Joe Dager of Business901 will launch this new product launch program called SPIDER with an introductory webinar on March 12. You can sign-up at http://productlaunching.eventbrite.com or review the product at http://www.productmarketingprocess.com. There is a discount code of "Spider" that is available till the end of February.

The actual program was created to provide businesses with everything they could ask for in terms of ongoing marketing support, guidance, accountability and know-how to help them overcome the challenges facing them in launching a product in 2009. “It is not your typical, Internet launch program. If you are looking for a web based product launched, this is not for you,” says Dager. He adds, “It contains a mix of products, services, an authorized Duct Tape Marketing Coach to walk you through the process and the SPIDER Template to integrate your launch not only on the web but more importantly offline through your targeted industry.”

SPIDER is an acronym for See, Plan, Imagine, Design/Sell, Execute and Renew. Dager also added: “This is compilation of 30 years of product marketing launches in the process equipment field. I not only credit the Duct Tape Marketing System, which I use as an important part of process, but my recent training in the Effective Product Marketing program hosted by Pragmatic Marketing. This EPM seminar explored outbound marketing roles, priorities and processes that characterize market-driven technology companies.”

The SPIDER template also utilizes the newly formatted Ultimate Marketing System from Duct Tape Marketing. “We believe in installing a system,” says Dager. “Our experience is that a system will always outperform any other approach. We define your objectives; develop strategies to achieve them, than institute tactics to carry out your strategies. We deliver the package in One on One Sessions or you can even participate in group coaching.”

The program needed to be affordable, as well as a combination of powerful resources to truly give a business a track to run on as they moved from designing their system to building the components, to execution and finally measurement and re-implementation,” said Dager.

About Business901: Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as target marketing and organized referral marketing. As a certified coach of the Duct Tape Marketing Consulting organization, Joe provides practical, information-rich, immediately applicable direction that profoundly impacts the success of small and mid-sized businesses. His experience includes numerous start-ups, several turnarounds in variety of industries to include manufacturing, retail, and professional services to include marketing.