You can't write and teach Lean Sales and Marketing. It is a Learn by doing approach. It is choose one problem and solve one problem. What we can do is provide you a platform through the recommended books and tools, teach them and incorporate feedback as you put them into practice.
Limited Time Offer: Receive Access to all 4 Books after joining the Lean Marketing Lab and receive free membership to community till the end of the year.
Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series.
Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately and with better value than your competitor. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value.
Marketing with A3(More Info): Enables sales and marketing to use the Lean tool of A3 as a structured approach for their problem solving, strategies and tactics.
Lean Engagement Team(More Info): The ability to share and create knowledge with your customer is the strongest marketing tool possible.
Limited Time Offer: Purchase all 4 Books and receive free membership to Lean Marketing Lab community till the end of the year.
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