The Lean Marketing Lab opened several months ago, an online community created to further the cause of bringing continuous improvement to the sales and marketing. The foundational work is in Lean but you will find a flavor of Service Design and Design Thinking intertwined. Recently, I have moved the Marketing with Lean Series of books to this site and when you purchase the books you will receive free membership to Lean Marketing Lab community till the end of the year.
Marketing with Lean Book Series:
Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value.
Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately and with better value than your competitor. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value.
Marketing with A3(More Info): Enables sales and marketing to use the Lean tool of A3 as a structured approach for their problem solving, strategies and tactics.
Lean Engagement Team(More Info): The ability to share and create knowledge with your customer is the strongest marketing tool possible.
When joining, you will receive immediate access to all four books, additional Learning A3s, 130 eBooks, numerous downloads, and forms all centered on Lean Sales and Marketing. If you are interested in beginning a journey to bring Lean to your Sales and Marketing this is the next step. In addition, I am presently creating learning tracks that will be shared only in the community for developing Lean Sales and Marketing from three different views: An Internal Lean Champion, Sales and Marketing Manager and as an outside Consultant. An additional fee may apply to these programs but there will be a substantial discount offered to the initial group.
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