Lean Marketing Board Game Introduction

Following The Lean Startup Principles of Build, Measure, Learn, I am introducing a MVP version of the Lean Marketing Board Game which surprisingly is not based on the Lean Startup but instead my book the Lean Marketing House.  I really don’t teach Build, Measure, Lean and the Pivot, I just stick to the old PDCA cycle. Now granted my Plan–Do-Check–Act (Adapt maybe) do resemble the Build, Measure, Learn – Validate theories of Eric Ries but even though we beat to same drum, we go about it slightly different.

The main difference being is my adaption of viewing Lean as a knowledge building platform and using Service Design or Design Thinking Principles that put the customer at the forefront versus the product or service. My thinking is also firmly rooted in the Service Dominant Logic theories that your product/service has little or no value without the customer. The value comes in the use of your product/service by the customer. Your marketing should be centered on that side of the fence versus internally.

I have put a presentation of the initial steps of the Lean Marketing Board Game in place. My Minimum Viable product, I hope you enjoy.

Lean Marketing Game

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The game will be included in my upcoming Lean Marketing House 28-day Program.

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Scaling the Customer Decision Making Process
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Scaling the Customer Decision Making Process