Thomas Goetz wants to redesign medical data, allowing patients to get more insight and take part in their treatment. His ideas on how to make data understandable (ideas stolen from a Captain Crunch Box) and how to create feedback loops are excellent visualizations for marketing to learn from. As marketing increasingly relies on content and knowledge creation these basic skills are imperative but seldom so well simplified.
Goetz knows this will not happen overnight so he encourages patients to make matters in their own hands for the time being….
4 Questions Every Patient Should Ask..
- Can I have my results?
- What does this mean?
- What are my options?
- What next?
Funny, seems strikingly similar to the same questions a customer asks me about a proposal!
This information came via a tweet from fellow Lean Consultant @AnkitTheLeanWay.
Related Information
The Future of Marketing is Lean
Why Lean Marketing? Because it is the Future of Marketing
PDCA for Lean Marketing, Knowledge Creation
Lean Marketing Creates Knowledge for the Customer
Has Knowledge Management disguised itself as Lean Marketing?
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