Social Messiness Explained

This is a transcription of a the Business901 podcast, Making Sense of Social Messiness. My guest was Francois Gossieaux is co-founder and partner at Human 1.0 (Beeline Labs), a marketing innovation strategy firm, a Senior Fellow and a Board Member at the Society for New Communications Research (SNCR).

Making Sense of Social Messiness

The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media , Francois Goissieaux of Human 1.0 and Ed Moran of Deloitte identify how (and which) social media are fundamentally changing core business processes and the way businesses and customers interact. These changes are being driven by what the authors call the “Hyper-Social Shift.”

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