This is the audio section of the program I use to provide the basis for Customer Value in my Lean Marketing programs. The series serves as a template for organizations needing to change from a customer satisfaction focus to a customer value focus. It has been deployed in a number of Fortune 100 and Fortune 500 companies and has produced positive market share growth. 
Author Dr. R. Eric Reidenbach says, "For organizations that have deployed Six Sigma or other quality initiatives, the 5 Cs approach provides a user friendly bridge for moving the quality focus from the manufacturing floor to the marketplace. Those seeking to become best in market must shift their focus from a product orientation to a market orientation, from an internal efficiency focus to an external focus. Best in market companies will be those that can make this transformation and make it soon."
The Five Cs gives you excellent background knowledge on how to build an effective and efficient marketing data set based on customer value. Customer Value is the only true measure for Driving Market Share. Learn the process of transitioning to using Value as a basis for Driving Marketing Share. 5 CD program or instant download that includes the titles:
1. Customer Identification
2. Customer Value
3. Customer Acquisition
4. Customer Retention
5. Customer Monitoring
Digital MP3 Download…$49.99
Audio CD Package……$79.99
Six Sigma Marketing is a fact-based, disciplined approach for growing market share in targeted product/markets by providing superior value. The Six Sigma Marketing Institute is dedicated to the advancement and deployment of Six Sigma Marketing. At the heart of SSM is a modified DMAIC process that provides the architecture for growing top line revenues and market share.
More about the rest of program can be found at DrivingMarketShare.com.t.
Disclosure: I participated in the creation of this program and have a vested interest in the success of i
Related Information
Press Release: Six Sigma Marketing Institute releases the 5Cs of Driving Market Share
Applying Six Sigma Marketing to become Best In Market
Trainers sought for Six Sigma Marketing Program
The Bridge Between Six Sigma and Marketing
Lean your Marketing by Dominating with Customer Value
Value Stream Mapping differs in Lean Marketing
Can Voice of Customer deliver?
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