Remember the old adage about marketing - only 50 percent of your marketing works, you just do not know which 50 percent? Many marketers are still under that philosophy.
Today’s companies are innovative and focuses on waste reduction, improved lead time, maximized flexibility and upgraded quality using lean principles. But few are transferring these principles to their marketing practice.
One of my post on the American Express Open Forum, take a look and make a comment.
No comments:
Post a Comment