Duct Tape Marketing EXCELerator Coaching

Attention:  Small Businesses, Professional Services, Salespeople and Organizations:

The Duct Tape Marketing® EXCELerator Program is specifically designed for entrepreneurs and business owners that want to take their revenues to the next level as soon as possible, but don’t have an in-house marketing department to help make that happen.The Duct Tape Marketing® EXCELerator Program is designed to fulfill all the needs you require from a part-time marketing department.

Part 3 of 5:

Your own authorized Duct Tape Marketing Coach

The key to the success of the Duct Tape Marketing Excelerator program is the access you receive to a marketing professional, has received extensive training in the application of the duct tape marketing system.  Your part-time marketing professional will provide you with the advice you need, when you need it.

Unlimited e-mail support -you have a question or want to get input from a marketing professional?  Simply e-mail your marketing coach.  Now you can get the feedback you need, quickly and guilt free.

Quarterly one-on-one sessions-in person or over the phone-once per quarter , you can and should schedule a one-hour meeting to sit down with your coach to reviews those areas you're struggling with on your marketing.  These are great opportunities for you to not only get the ongoing input into your marketing that you need, but also to hold yourself accountable to your marketing commitments.

Special rate for additional one-on-one support -as is typical part-time help, there are times of the year when you may require additional assistance.  That is why all duct tape marketing Excelerator clients receive a special contract rate of additional hours.  You can receive the additional help, you need from your Duct Tape Marketing Coach, time permitting, at the special rate.

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Duct Tape Marketing EXCELerator Expert Series

Attention:  Small Businesses, Professional Services, Salespeople and Org anizations:

The Duct Tape Marketing® EXCELerator Program is specifically designed for entrepreneurs and business owners that want to take their revenues to the next level as soon as possible, but don’t have an in-house marketing department to help make that happen.The Duct Tape Marketing® EXCELerator Program is designed to fulfill all the needs you require from a part-time marketing department.

Personal access to leading North American small-business experts

Who has time to read every leading marketing book out there?  Now you don't have to.  As your part-time marketing department, we have access to leading experts and can give you an opportunity to hear what they have to say LIVE as well ask them questions.  You will be kept abreast of these additio nal sessions and just like your ongoing monthly program.

You can invite your employees, partners, or spouse to join in on the call.

Calls are recorded so that you can download and listen to them at your convenience.

Past, experts have included:

• Michael Gerber
• Guy Kowasaki
• Stephen Covey
• Tim Ferris
• Michael Port
• John Batelle
• David Mearman Scott
• David Allen

Learn more

Technorati Tags: Marketing Excelerator ,Duct Tape Marketing ,Markting Excel-erator ,Marketing Accelerator ,Manufacturer Marketing ,Marketing Coach

Duct Tape Marketing EXCELerator University

Attention:  Small Businesses, Professional Services, Salespeople and Organizations:

The Duct Tape Marketing® EXCELerator Program is specifically designed for entrepreneurs and business owners that want to take their revenues to the next level as soon as possible, but don’t have an in-house marketing department to help make that happen.The Duct Tape Marketing® EXCELerator Program is designed to fulfill all the needs you require from a part-time marketing department.

Annual enrollment in the Duct Tape University.

You want to get the step-by-step process to set up a referral program?
Perhaps you would like to learn more about online marketing?

The Duct Tape University is an online learning Center chart bowl of marketing classes and workbooks to help you build and execute the perfect marketing system.

Think about it:
    No more searching all over the Internet for marketing how-to courses.
    No more purchasing marketing courses for additional fees.
    Now you can learn at your own speed, any time, space-space Day or night.

Sample courses in the Duct Tape University:
    Referral flood marketing -space how to create a flood of new business without spending one dime on advertising.
    Blog lightning space-space, how to create and promote your small business blog in a flash, a step-by-step blogging success to a role.

...  And much, much more!

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Duct Tape Marketing EXCELerator Program #2

The Duct Tape Marketing® EXCELerator Program is specifically designed for entrepreneurs and business owners that want to take their revenues to the next level as soon as possible, but don’t have an in-house marketing department to help make that happen. The Duct Tape Marketing® EXCELerator Program is designed to fulfill all the needs you require from a part-time marketing department. You will receive a mix of products and services to help you:

• PLAN your marketing strategy
• CREATE your marketing material
• BUILD your ongoing marketing system
• IMPLEMENT your lead generation strategies
• ...and not just with ONE individual, but with a whole TEAM of EXPERTS through special teleclasses
• Amazing annual three day RETREAT where you will have first hand exposure to a suite of Marketing Experts from fields such as:
  • Small Business Marketing Strategy
  • Effective Writing Skills
  • Email Marketing
  • Do It Yourself Graphic Design
  • Search Engine Optimization
  • Pay Per Click Campaigns
  • Lead Conversion
  • Positioning Yourself As an Expert
  • Attracting the Media …and More!

  An overview of this program will be presented through a webinar delivered by Business901. Reservations are required. Please send a request to info@business901.com . A special offer will be available to attendees. This is part 2 of 5.

  Technorati Tags: Duct Tape Marketing ,Marketing EXCELerator ,Marketing EXCEL-erator ,Duct Tape Marketing Coach

Duct Tape Marketing® EXCELerator Program

The Duct Tape Marketing® EXCELerator Program is specifically designed for entrepreneurs and business owners that want to take their revenues to the next level as soon as possible, but don’t have an in-house marketing department to help make that happen.

Is This You?

Chances are YOU ARE the marketing department and often find yourself achieving only small incremental improvements to your bottom line
each year. Where do you start and where can you turn to for help when you need it? Now you can get the help you need through your own “on call”
marketing department.

• Figure out the right marketing approach for YOUR business within the
  confines of a limited marketing budget.

• Get the marketing assistance you need WHEN you need it.

• Have access to the right resources who can help you BUILD the marketing
  tools you need.

• Have someone who cares about you and your business to guide and direct
  you as you implement your marketing initiatives.

On Thursday, November 13, at 10:00 AM, An overview of this program will be presented through a webinar delivered by Business901. Reservations are required.

Technorati Tags: Duct Tape Marketing,Marketing EXCELerator,Marketing EXCEL-erator,Duct Tape Marketing Coach

Duct Tape Marketing EXCELerator - Monthly marketing tele-classes

Attention:  Small Businesses, Professional Services, Salespeople and Organizations:

The Duct Tape Marketing® EXCELerator Program is specifically designed for entrepreneurs and business owners that want to take their revenues to the next level as soon as possible, but don’t have an in-house marketing department to help make that happen.The Duct Tape Marketing® EXCELerator Program is designed to fulfill all the needs you require from a part-time marketing department.

Monthly marketing tele-classes to fast-track your business

One of the biggest pitfalls business owners encounter is wearing blinders when it comes to their marketing.  The sector changes rapidly, and it should be the responsibility of your marketing department to ensure you stay on top of new, innovative approaches.  One-dimensional marketing approaches are high risk and usually ineffective.  You need to consistently take a multi-pronged approach to your marketing.

Once a month, your duct tape marketing coach will be leading a private training call on a variety of powerful marketing tools.  These detailed how-to calls will outline, step-by-step, proven strategies and action steps to help guarantee your marketing success!

Calls would be held and recorded every month so that you can:
train your partners and employees space-space.  You're welcome to invite your business partner, spouse or key employee by the call, or have them attended in your absence.  What better way to educate others on your team on various aspects of?

Create your own Bible resource Library space-space may be the initiative covered.  One month won't come in handy for another year.  No problem.  You will receive CDs of the training calls in the mail each month, at North surcharge so you can curry your own marketing resource Library.

Listen to them, what is most convenient time for you-we know you're busy and may not have time to make all of your move live marketing Excelerator calls are you.  That's why we record each call, and the audio is quickly posted online--usually within 24 hours.  You can download the MP3 file at your convenience, and listen at your leisure on your iPod, computer or any other MP3 player.

Upcoming marketing sessions:

1. Develop your marketing hourglass.
2. Great lead generating two-step advertising campaigns.
3. Get in front of years prospect of powerful direct mail techniques.
4. Buying strategic partners to sell for you.
5. Build your credibility by attracting media attention.
6. Develop an online moneymaking machine.
7. Make it to the front page of Google.
8. Generate $$$ through speaking engagements.
9. Price for profits-increase the amount your customers spend export instantly
10. Automate and optimize your marketing with technology

Learn more, attend a webinar!

Technorati Tags: Marketing Excelerator,Duct Tape Marketing,Markting Excel-erator,Marketing Accelerator,Manufacturer Marketing,Marketing Coach

Lean Marketing Assessment Program launched by Business901

Fort Wayne, IN – Joe Dager, owner of Business901 will be introducing the “Lean Marketing Assessment” to the attendees of a webinar hosted on Wednesday, December31st . This program will allow participants to gain a clear snapshot of their present marketing conditions and practices. The participants can use the assessment to determine areas in need of improvement and develop a plan accordingly.

The Business901 Lean Marketing Assessment is used to determine a company’s current position relative to the recognized practices of a Lean Enterprise. It begins with an outline of the Key Performance indicators and the scoring system that is used in the evaluation of each. The participants complete the assessment during the process and active participation is encouraged to reinforce the evaluation of each indicator. The final element is a review and explanation of the scatter diagram that is created. This will allow participants to see the areas of greatest concerns and strengths.

Exploring the data to identify a cause and effect relationship between variables is an important part of the webinar and in building a Lean marketing process. Knowing your current state is one of the most powerful tools but is the least understood. “Establishing a baseline and understanding your root marketing issues will result in a true reality check,” says Dager. He also added: “Without this, wishful thinking and superficial solutions creep into your marketing process."

An assessment will make it easier to create standards and once the standard is in place, it will then allow companies to continuously look for better ways to do the work because to be truly of lean fashion, it must be realized the work is never done, it is continuously improving. Without understanding this step in the process, people become confused with what planning and standards are meant to be. Standards are not control mechanisms. Having a process does not stunt creativity. A true standard is actually the direct opposite as it allows time to focus on the creative aspect as it is part of the plan. Standards and plans are dynamic. They let you know where the problem is quicker, where to begin a search for solutions, and prevent you from making the same mistake twice. Continuous improvement cannot happen without a standard. Continuous improvement in any part of the organization is the only true advantage that you have as a company.

About Business901: Joe Dager is president of Business901, a progressive company providing practical, information-rich services and product offerings designed as implementable systems that work in the real, not enough time, not enough people world we operate in. Business901 tools simplify the marketing process, not complicate it. Joe's experience includes manufacturing, retail, and professional services and has been through several start-ups and turnarounds. Affiliations include Duct Tape Marketing, The One Page Business Plan, Get Clients NOW and Ten Step Project Management. The Technorati rates the Business901blog in the top 1% of all blogs worldwide, and Hubspot grades the website in the top 3%. Joe has a bi-monthly local television program, Connecting Your Passion and is also a contributor to the American Express Open Forum and Business Week Forum.

Technorati Tags: Marketing Assessment,Lean Marketing Assessment. Lean Marketing,Lean Six Sigma Marketing,Marketing with Lean

Teach Your Way to Referrals

Read the entire post from: Duct Tape Marketing

Teach Your Way to Referrals

Creating marketing materials that educate is the best way to develop customers, but it doesn’t and shouldn’t stop with lead generation and conversion. You can extend the education as a way to create raving fans and generate more referrals.

When ever someone buys a product or service they should also be taught the proper way to get the most from that product or service. You can teach them over time how to get more and more from the product or service. You can teach them how to move up the next level of product or service. You can them the secret hacks, the under the hood tips, and even expose them the best practices from your other customers.

Far too often we sell a product or service and just assume our customers are getting the results they desired or were promised. By creating a systematic “how to” set of materials we can help them be more successful, use more of the features, and ultimately experience greater value.

It may take a little extra effort to create these tools initially, but the dividends in terms of customer satisfaction and word or mouth will be tenfold.

The Telephone Doesn’t Use Any Gas

This content from: Duct Tape Marketing

The Telephone Doesn’t Use Any Gas

Technologyand data speed advances have made the use of web meeting technology a no brainer for even the smallest of businesses. In the fast paced world we live in, the ability to get a group of folks together online is such a powerful way to conduct business.

Now,I’m not suggesting that you never venture out and grab some face time, I’m just suggesting you can be smart about employing technology to help you get more done with the same 24 hours everyone has in a day.

Hereare some great ways to use webinar or webcast technology

One to one seminar –

Peerto peer seminar –

Livewith you –

Interviewan expert – .

Co-brandedpanel –

Sponsoredshow –

Qand A time –

Here are some of the more popular online meeting tools

• GoToMeeting/Webinar - .
• FreeConferenceCalls -
• Zoho Meeting
• WebEx
• Adobe ConnectNow
• Skype Video

Three Tools Marketers Overlook

From Chris Brogan, there is more

Marketers and PR types looking to use the social web to build business relationships receive more than enough advice on using blogs, wikis, podcasts, and social networks to connect. While you’re considering which software tools might work for your online marketing strategies, don’t forget these three sites, especially if you have location- or niche-based information, products, or services to promote.

Yelp -

Upcoming.org -

Meetup.com-

Thereare several tools like this that you might not have considered creatively in your potential online efforts. These might have even sparked other ideas for other tools people use on the web in a slightly different way. If so, let’s talk about that in the comments, shall we?

Otherwise,what do you think? Does this make sense? Any other recommendations?

 

28 Day Plans - Marketing & Business Plan

The 28 Day Plans are really kits that have been compiled from the best material that these products offer and establishes a basic understanding on how to apply the principles of each through an initial seminar and then 28 days of coaching. By participating in group coaching it is like being a part of a mastermind group for 28-days.

More information on individual products:

The One Page Business Plan

Duct Tape Marketing

Get Clients NOW

Learn more about our  28 Day Plan

 

Technorati Tags: Get Clients NOW,One Page Business Plan,Duct Tape Marketing,28 day plans

Decreasing Connections While Increasing Our Networks

 Here’s a special guest post by Corvida. If you’re not already subscribed to her blog, you should be.

DecreasingConnections While Increasing Our Networks

While lounging on my couch this morning I decided to go through all 200 Twitter and FriendFeed requests that I’ve procrastinated on getting to this week. Lately I’ve been feeling so overwhelmed with requests that I’ve created a filter in Gmail to label and archive these requests. When I clicked on the label and took a cursory glance at my inbox, I wondered why I’d been feeling so overwhelmed with going through these requests. After about 10 minutes it hit me: as my network grows social networks don’t allow me to connect to my followers the way I used to.

ItWas All A Dream

Corvida writes at SheGeeks.net

Your Lead Generation Methods Have to Change

Read Brogans post and if you are thinking about following a blog, well this is one that I would Brogan is awesome. 

Lead generation is a fairly core activity to marketing. Sales people need leads to close sales. You might not always look at it in those baseline terms, but that’s the general process, right? Find people who want that thing you’re selling, be that Jesus or real estate, higher education or luchador masks.

Youbuild someone’s interest, you make the offer, you close the sale. That’s the basic cycle. Let’s talk about leads and how lead generation might have shifted in the last little while. I’m thinking that our tactics and strategies have been born out of yesterday’s “mild interest” methods, versus a shift, I’m thinking, to today’s “they presented a need” method.

SoundLike Your Plan?

Youhave a product to sell. To get interest, you look for your target market of prospective buyers and try to figure out what they are like. You then try messaging them using whatever forms work for you. Maybe you buy some door knockers with your offer on them, or you buy radio spots in the 6-9AM drive time sports radio markets of 14 key cities. Maybe you’ve got a website that tells people the same stuff you put in your direct mailing piece, so that you have brand consistency.

Somenumber of people limply respond to your call to action. They opt into the next wave and your sales process kicks in to try and close them before they lose interest. If they don’t close, you just keep sending them information, trying to keep the pulse of that lead alive by reinforcing what you’ve been sending them.

Inthis above model, you have to keep coming up with new offers, new ideas, new ways to make something seem interesting and pertinent. Think about Ford for a moment. They are out there trying to figure out what else to say about their new Ford Flex so that people will swing by and give it a chance. But the thing is, we the consumer aren’t exactly reacting that way any more.

Thatwas distraction marketing, or interruption marketing, as Seth Godin called it forever ago. That’s list building. And list pounding. And it’s not always bad to have a list, but how are you cultivating it?

The New Stuff

Ifyou’re Seth, you call it Permission marketing. If you’re Hubspot, you call it Inbound Marketing. You call it whatever you want to call it, but we’re in a world where the power of marketing is in the hands of the consumer more than the marketer right now, at least in the wide area of the sales funnel.

If you’re going to use social media tools to work on “wide funnel sales” opportunities, then you’ve got to make a conversion engine, something that moves me from “love your blog” into “want your product.” And that’s a lesson for another time.

Your Turn

So, you’re the pro. Tear me apart. What’s wrong here? Don’t say scale. This isn’t about scale. Look how good scale’s been treating you lately.

What’sgood and bad about these ideas to you?

Photo credit, Josh Staiger

Building Blocks

Great article from fellow Duct tape Marketing Coach Bill Brelsford:

Building Blocks Referrals - Give Them to Get Them

Do you struggle to ask for referrals on a consistent basis?

Many of the professional service providers that I meet feel uncomfortable asking for referrals on a regular basis. They may feel it is not “professional”. Some feel they will be perceived as a nuisance.

If you happen to be one of these people who doesn’t feel comfortable asking for referrals, here is a tip that may help. Set goals related to giving referrals.

For example, I have a goal of giving 5 referrals a week. That’s just one referral a day. This modest goal helps me with my own referrals in a number of ways:

1. It forces me to get out from my office or behind the desk and talk to people. This can sometimes be a challenge for us technically oriented folks.
2. It helps me be a better listener. I am more engaged in the conversation, listening for ways I may be able to help the person I’m talking to.
3. I’ve become better at describing who is an ideal prospect for my business. When you are able to help someone, most people want to reciprocate. They ask how they can help you. By learning to be very specific in my description of who I am looking for, I make it easy for them to help me if they can.
4. I can talk to the same people, frequently, about referrals and how I may be able to help them without feeling I am being a nuisance.
5. More often than not, I end up meeting a new contact when the person I am visiting with thinks of “someone I should meet”.

So if you struggle with asking for referrals, change your focus and set some concrete goals for giving referrals.