Welcome to this week's business insight by Shep Hyken. This week's insight is titled:
Know Your Customers
It is very important to know what your customers want, expect and think of you. (This goes for your internal customers as well.)
So how do you get to know your customers? There are a number of ways. You can hold focus groups, mail surveys, call on the
telephone, keep a guest book with a place for comments, etc.
The best way is to directly ask them. Here are a few questions
you may want to ask. They may vary depending on what you do and the type of business you are in.
1. Were you satisfied with your most recent experience with us?
2. Was the service friendly?
3. Were the employees helpful and knowledgeable?
4. Were your expectations met?
5. What products (or services) would you like to see added?
6. What would you suggest we change about the way we do business?
7. Where else do you do business for the same products (or
services)?
8. Can you think of one thing that can make your experience with us even better?
Copyright © – Shep Hyken, Shepard Presentations
Shep Hyken, shep@hyken.com. (www.hyken.com)
via ScLoHo's Collective Wisdom dedicated to Marketing, Advertising and the Creative Process"
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