What marketers can learn from medical data!

Thomas Goetz wants to redesign medical data, allowing patients to get more insight and take part in their treatment. His ideas on how to make data understandable (ideas stolen from a Captain Crunch Box) and how to create feedback loops are excellent visualizations for marketing to learn from. As marketing increasingly relies on content and knowledge creation these basic skills are imperative but seldom so well simplified. 

Goetz knows this will not happen overnight so he encourages patients to make matters in their own hands for the time being….

4 Questions Every Patient Should Ask..

1. Can I have my results?
2. What does this mean?
3. What are my options?
4. What next?

Funny, seems strikingly similar to the same questions a customer asks me about a proposal!

This information came via a tweet from fellow Lean Consultant @AnkitTheLeanWay.

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Can anyone truly understand and empathize with another?

By leading the Americans in his audience at TEDxPSU step by step through the thought process, sociologist Sam Richards sets an extraordinary challenge: can they understand -- not approve of, but understand -- the motivations of an Iraqi insurgent? And by extension, can anyone truly understand and empathize with another?

This is very powerful video but my use of it is not to encourage any agreement in the messages that are presented but one of the big picture message that Sam Richards is trying to portray, understanding others!

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes.

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Agreeing on Standards in Lean

Lean technology has now evolved from the manufacturing floor to the whole enterprise. Many companies have found real value in applying the fundamental concepts of Lean throughout the organization. The lean concepts of Kaizen, PDCA and the tools such as Pareto Charts, 5 Why’s and even Poka Yoke are commonplace. However, the concept of Standard Work is the most fundamental of all Lean practices but the most controversial in whether it is applicable to the service sector.

Last week I had asked Dr. Balle to define Standard Work in Lean Services. However, I felt that it begged for the next question, who is involved on agreeing on the standard? As always Dr. Balle had a unique answered.

Dr. Michael Ballé is a business researcher and consultant and has studied lean transformation for the past 15 years. He is Associate Researcher at Télécom ParisTech and the co-founder of the French Lean Institute (www.institut-lean-france.fr) and the Projet Lean Enterprise  (www.lean.enst.fr). He coaches CEOs and senior executives in using lean to radically improve their businesses’ performances and establish lean cultures.

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