Lean in Sales and Marketing or

Sales and Marketing in Lean. I have always had a tendency to write about Lean in Sales and Marketing.  And, I have written a lot:

1. Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series.
2. Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately and with better value than your competitor. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value.
   
3. Marketing with A3(More Info): Enables sales and marketing to use the Lean tool of A3 as a structured approach for their problem solving, strategies and tactics.
   
4. Lean Engagement Team(More Info): The ability to share and create knowledge with your customer is the strongest marketing tool possible.

However, I believe that was only one approach and the other approach I have failed to address directly and that is Sales and Marketing in Lean. I was recently approached by several sales and marketing people for that very reason and looked for a course that I could recommend for them. I never found what I was quite looking for. I found the traditional Lean Terms and a few Lean Services, but never found one that explained Lean from the outside-in. The way a Sales and Marketing person would view it. I put together a 90 day course outline:

1st month:

1. Principles of Lean
2. SDCA - Standard Work
3. PDCA - Continuous Improvement, 
4. EDCA - Lean Design (Explore)

2nd Month:

1. Leader Standard Work -  Standard Work
2. Kaizen & Kaizen Events - Continuous Improvement
3. Lean 3P - Lean Design, Product Development
4. Mapping - Process, Value Stream, etc.

3rd Month

1. Learning A3s
2. Hoshin Kanri
3. Applying Sales and Marketing in Lean 1
4. Applying Sales and Marketing in Lean 2

Would you add anything? Is there anything I am missing? Your thoughts?

 Do want to view the Lean in Sales and Marketing Workshop?