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Friday, June 10, 2011

Building a Sales and Marketing Team

This is a well documented video that I just was recently posted on the Agile Advice website. It can serve as a refresher or as a starting point on how you should assemble a Lean Sales and Marketing Team.

The process that IDEO goes through to innovate a new shopping cart: 

Could this mantra work on your team:

  • One conversation at a time
  • Stay focused on topic
  • Encourage wild ideas
  • Defer judgment
  • Build on the ideas of others

Great statement that resonates the main reason you should consider developing a sales and marketing team versus continuing in a silo style structure:

Enlightened trial and error succeeds over the planning of the lone genius!

Other Takeaways from the video:

  • Each team is assigned a need area
  • Time constraints.
  • Mock-ups or pilots
  • Fail often to succeed sooner!

Related Information:
Pair Problem Solving in the Workplace
There is no Team in Kaizen
Improve Communication – Have more meetings?
Quality and Collaboration eBook

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