Be part of the first Webinar Series on the 5Cs of Driving Market Share

Since the publication of Listening to the Voice of the Market, Dr. Reidenbach has published Six Sigma Marketing: From Cutting Costs to Growing Market Share and created the Six Sigma Marketing Institute.  This month we have launched the initial product The 5Cs of Driving Market Share. I know that you want to stay on top of the latest developments and innovations that affect your business.   Such an innovative breakthrough has been made with Six Sigma Marketing – a fact based disciplined approach for growing market share in targeted product/markets by providing superior value.  The power of Six Sigma Marketing is illustrated and embodied at www.drivingmarketshare.com where you can be introduced on using Value to Drive Market Share. 

Six Sigma Marketing has been called the “next generation of Six Sigma” – one focused on value creation, innovation and market performance.  I could not agree more.  With the economy beginning to pick up, many organizations are starting to shift their focus from one of cutting costs to one of growing the business.  I am excited about the power of Six Sigma Marketing and the unique tools that it employs to grow market share.  I invite you to take a few minutes and review the website  - It is an efficient and effective way to transform your company into a value driven business.

The 5 Cs of Driving Market Share Program is being offered at an introductory price of $299 for the rest of the month. In addition to this, we are conducting a 5-part webinar series as added content to the 5Cs which will be included in the $1,299 addition. However, we would like to offer you the opportunity to be part of this webinar series at no additional cost.

Anyone signing up in the next 7-days will be offered a ‘seat” at these webinars. This is an exciting offer as it will never be offered at this price again. This is the same methodology that has achieved these types of results:

1. Equipment Management Company

   1. Increased revenue from $150M to $1.6B over 12 years
   2. Increased market share by 4 – 6X in targeted markets
   3. Achieved record profitability in last 4 years
2. Telecommunications firm

   1. Reduced customer churn by 50%
   2. Reduced service response time by 20X
3. Heavy Equipment Manufacturer

   1. Increased ROE from 6% to 15% in 6 years
4. Plastics equipment supplier

   1. Doubled market share within 1 year
   2. Increased profitability by 5X
5. Packaged goods

   1. Identified key value adding opportunities in multiple product lines

   Value is the best leading indicator for future market growth. Organizations need to change from a customer satisfaction focus to a customer value focus. The Five Cs of Driving Market Share serves as the template for this transaction. I hope you will consider joining on the pathway to Value.