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Sunday, July 11, 2010

Value Stream Marketing and Marketing Kanban concepts featured on Lean Nation Radio

Exciting News! I will be a guest on the The Lean Nation radio show Monday, July 12th from 4-5pm Est. on 790 AM Talk and Business, hosted by Karl Wadensten.  We're going to discuss Marketing with Lean and more specifically Value Stream Marketing and the Marketing Kanban.  This is an important topic and I’m looking forward to sharing my insights on air to a wide audience of business leaders and change agents.

Lean Nation

You can listen to my appearance live on 790AM (Citadel Broadcasting, ABC Affiliate) in Providence, RI.  The show is also globally available via a live audio stream at 790business.com. I would enjoy hearing your opinions and answer your questions, so feel free to call in to the show.  The call-in number is 401-437-5000 or toll free at 888-345-0790.

Can’t tune in live?  The podcast will be available after the show!

The Lean Nation is the hottest new show on 790AM and airs from 4-5pm, weekdays and streams online at 790business.com.  The Lean Nation features real world examples and actionable advice from local and national business leaders on how to reinvent yourself into a lean operation in business and in life.  The show's host, Karl Wadensten, is the president of VIBCO, a Rhode Island manufacturing company. Over the last 3 years VIBCO has created a Lean Revolution, using lean methodologies (based on the Toyota Production System).

Under Karl's leadership, VIBCO is now a high performing business culture where lead times for over 1,300 SKUs have dropped from 4-6 weeks to "same day, next day", inventory has been reduced by more than 50%, over 10,000 sq. ft. of manufacturing floor space is now freed up to accept future growth, and sales are well above industry trends.  These impressive improvements are the result of a workforce that is empowered to improve every day and understands the power of Lean Thinking.  Listen to The Lean Nation to learn how you can get similar results to do more with less!

Related Posts:
The Guiding Principles of Value Stream Marketing
Value Stream Marketing and the Indirect Marketing Concept
Marketing Kanban:
Marketing Kanban
Value Stream Mapping

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