Your Marketing Machine: From a Small Restaurant to Apple, Learn how they Capture and Analyze Data

Tuesday, June 22, 2010

From a Small Restaurant to Apple, Learn how they Capture and Analyze Data

Dr. Kai Yang was the guest on the Business901 Podcast. Our conversation addressed the message of his latest book, Voice of the Customer: Capture and Analysis (Six Sigma Operational Methods). I found it interesting that Dr. Yang has worked with Apple and questioned him about it. Black T's and blue jeans didn't seem like a cultural fit with Six Sigma. Listen to find our the how's and why's of Capturing and Analyzing Data, the Blue Ocean Strategy of Apple and Dr. Yang's description of survey's and the practical example of a restaurant may surprise you. I actually listened to that part twice before I really understood what he meant.

Dr. Yang is a Professor in the department of Industrial and Manufacturing, Wayne State University. His areas of expertise include Six Sigma, statistical methods in quality and reliability engineering, lean product development, lean healthcare, and engineering design methodologies. He is a world well known expert in the area of Six Sigma, Design for Six Sigma and quality for service and an author of five books in the areas of Design for Six Sigma, Six Sigma and, multivariate statistical methods. Prof. Yang’s book, Design for Six Sigma: A Roadmap for Product Development is an influential book that provides a framework to integrate both innovation methods, and traditional statistical quality assurance methods into the product development process. Dr Yang also published over 70 research papers.

He has been awarded over 40 research contracts from such institutions as US National Science Foundation, US Department of Veteran Affairs, Siemens Corp, General Motors Corporation, Ford Motor Company, Chrysler Corporation and Siemens Corporation. Dr Yang is also a well-known trainer in the area of Six Sigma, lean, he conducted numerous training for many companies, such as Apple Inc and Siemens. Dr. Yang obtained both his MS and PhD degrees from the University of Michigan.