I had the pleasure of interviewing Dr Lisa Lang on the Business901 Podcast. She is considered the foremost expert in the world in applying Theory of Constraints to Marketing and currently the President of the Science of Business. She recently served as the Global Marketing Director for Dr Goldratt who is the father of Theory of Constraints and author of The Goal. This is a transcription of the 2-part podcast.
Utilization of the Theory of Constraints
Related Podcast:
If your constraint is in the marketplace, Do this!
Theory of Constraints equals Focus and Leverage
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