From "ScLoHo's Collective Wisdom" via
Read the entire post here: 2009: The Year Of Direct Marketing?
There has been a lot of talk about the death of direct marketing. I don’t buy it. Here’s why: Every time the economy softens, marketers are pressured by higher ups to utilize tactics that can be quantified. Direct marketing is on the list in all tough years. Is it on your list this year?
First, you need to develop a plan. It does not have to be as long as War And Peace, but it must include a few key elements so that you can develop a focused, targeted, measurable program that gets results.
Determine what is it that you want the email program to achieve from marketing and communications perspectives. Is this a newsletter designed for relationship management purposes, or is it a sales-oriented vehicle? Are you trying to build awareness, generate leads, increase web traffic, encourage loyalty, or close sales?
If you want more than just an e-mail plan..take a look at the entire Duct Tape Marketing System
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