A review by Ivana Taylor on the new Marketing Plan Pro. A good PR piece for Duct tape Marketing. Remember the definition of PR: A positive mention of your product or firm by a 3rd party.
BestPoints
- Practicaland easy to use — This is not your corporate marketing plan. It is intuitive and uses your natural entrepreneurial thinking. This makes it very easy and quick to fill out.
- Hasaudio guides and examples — I love that John Jantsch does these little introductions as audios – it feel like he’s coaching you through the process. There are also several examples for each section – you can read, get inspired or just copy and edit to change later.
- Resourcesreduce the risk of procrastination – Love the resources section! This will get you started on creating the business of your dreams.
What They Could Have Done Better
The software won’t write your plan for you – but it comes pretty close.
Youhave to listen to the introductions – there’s no reading or writing ahead. On the other hand, there was NOT an audio instruction for the Gap Dashboard section, and I felt that many of us would have liked some additional explanation to complement the instructions that were provided.
WhoShould Get Marketing Plan Pro
- Marketingprofessionals for any size organization — this is a great tool to get your thoughts and ideas out of your head or off of scraps of paper, into an outline.
- Smallbusiness owners and entrepreneurs creating their first real marketing plan, or looking for a painless way to create a plan.
- Independentconsultants who help clients create plans and want a structure to follow.
About the Author: Ivana Taylor has spent over 20 years helping industrial organizations and small business owners get and keep their ideal customers. Her company is Third Force and she writes a blog called Strategy Stew . She is co-author of the book “Excel for Marketing Managers.”
Othersites for Marketing Plan Pro:
Nonprofit Marketing Plan Forum
MarketingPlan Pro powered by Duct Tape Marketing, Coaching OfferTechnoratiTags: Ivana Taylor , Small Business Trends , Marketing Plan Pro , Duct tape Marketing
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