Why develop Information products

Why should you? Here is my list which I am doing in1 sitting off the top of my head. I think it could be endless.

1. For your own learning experience
2. Best advertising you have.
3. Creates opportunity to obtain customer information.
4. Build trust with our potential clients.
5. Can partner with others to gain more exposure.
6. Multiple products create a large product.
7. Able to re-purpose for other uses.
8. Direct mail piece.
9. Handout for salesperson.
10. Download
11. Basis for a speech or a talk
12. Magazine article
13. PR release
14. Test market an idea

Write Baby, Write!