Prototype your Value Proposition

If you read this blog, you know that I am a big advocate of the Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Wiley Desktop Editions). I have bought this book at least four times since I ended up giving it away. Though I have blogged about it and listen to Steve Blank discuss it, Steve Blank on the Lean Startup at Ann Arbor I have ever watched Alex Osterwalder present the approach.

Alex Osterwalder is the best-selling author of Business Model Generation. He tells us how organizations start approaching the challenge of designing business models in a radically new way. Companies learn how to test their business models upfront, iterating on the feedback received from their clients, thereby reducing the risk of failure.

Related Information
The 7 step Lean Process of Marketing to Toyota
The New Names of Marketing are still PDCA
Dealing with uncertainty in the Lean Startup
Lean Thinking: Prototype early and often

Simplifying Lean and Six Sigma eBook

In a recent Business901 Podcast, Simplifying Lean and Six Sigma for Government and Healthcare, Jay Arthur author of many books on Lean And Six Sigma and most recently , Lean Six Sigma for Hospitals: Simple Steps to Fast, Affordable, and Flawless Healthcare discussed making these methodologies available to the masses.

Jay has always been a master at simplifying these process and reducing the cost of entry into a methodology. His belief is that you can go a long way (5 sigma) by just doing it and utilizing only a few basic tools that he discusses in his money-belt videos.

This is a transcription of the podcast.

Simplifying Lean and Six Sigma for Government and Healthcare

Jay started many years ago simplifying the Lean Six Sigma process through his early books, Lean Simplified and Six Sigma Simplified which eventually led to Lean Six Sigma Demystified: A Self-Teaching Guide.

Related Information:
Lean Six Sigma for Government
Operational Excellence in Government, is it Possible?
Putting Customer Value in the Product Lifecycle
DMAIC, DMADV, Lean, Six Sigma for Government?

Are you having this conversation with marketing?

Essential concept in the new way of thinking about Marketing the SD Logic, is that customers are always co-creators of value... It's the way that the customer sees value, whether it's in the physical good, or if it's in a service or a combination of both of those and if they don't see benefit to them they're not going to engage with you.

So, is your marketing firm having this conversation with you? If words like SD-Logic, Service Dominant, Co-Creation, Value in Use, Customer Decision Making Process, Experience Economy, etc. are not just part of your normal marketing conversation, you may need to re-consider your marketing communication efforts. 

Related Information:
5 Cs of Driving Market Share
How new is Service Dominant Logic and does it apply now?
Will Product Managers embrace Open Innovation?
Putting Customer Value in the Product Lifecycle
Lean Sales and Marketing Cycles are Knowledge Building Tactics