Duct Tape Marketing EXCELerator - Monthly marketing tele-classes

Attention:  Small Businesses, Professional Services, Salespeople and Organizations:

The Duct Tape Marketing® EXCELerator Program is specifically designed for entrepreneurs and business owners that want to take their revenues to the next level as soon as possible, but don’t have an in-house marketing department to help make that happen.The Duct Tape Marketing® EXCELerator Program is designed to fulfill all the needs you require from a part-time marketing department.

Monthly marketing tele-classes to fast-track your business

One of the biggest pitfalls business owners encounter is wearing blinders when it comes to their marketing.  The sector changes rapidly, and it should be the responsibility of your marketing department to ensure you stay on top of new, innovative approaches.  One-dimensional marketing approaches are high risk and usually ineffective.  You need to consistently take a multi-pronged approach to your marketing.

Once a month, your duct tape marketing coach will be leading a private training call on a variety of powerful marketing tools.  These detailed how-to calls will outline, step-by-step, proven strategies and action steps to help guarantee your marketing success!

Calls would be held and recorded every month so that you can:
train your partners and employees space-space.  You're welcome to invite your business partner, spouse or key employee by the call, or have them attended in your absence.  What better way to educate others on your team on various aspects of?

Create your own Bible resource Library space-space may be the initiative covered.  One month won't come in handy for another year.  No problem.  You will receive CDs of the training calls in the mail each month, at North surcharge so you can curry your own marketing resource Library.

Listen to them, what is most convenient time for you-we know you're busy and may not have time to make all of your move live marketing Excelerator calls are you.  That's why we record each call, and the audio is quickly posted online--usually within 24 hours.  You can download the MP3 file at your convenience, and listen at your leisure on your iPod, computer or any other MP3 player.

Upcoming marketing sessions:

1. Develop your marketing hourglass.
2. Great lead generating two-step advertising campaigns.
3. Get in front of years prospect of powerful direct mail techniques.
4. Buying strategic partners to sell for you.
5. Build your credibility by attracting media attention.
6. Develop an online moneymaking machine.
7. Make it to the front page of Google.
8. Generate $$$ through speaking engagements.
9. Price for profits-increase the amount your customers spend export instantly
10. Automate and optimize your marketing with technology

Learn more, attend a webinar!

Technorati Tags: Marketing Excelerator,Duct Tape Marketing,Markting Excel-erator,Marketing Accelerator,Manufacturer Marketing,Marketing Coach

Lean Marketing Assessment Program launched by Business901

Fort Wayne, IN – Joe Dager, owner of Business901 will be introducing the “Lean Marketing Assessment” to the attendees of a webinar hosted on Wednesday, December31st . This program will allow participants to gain a clear snapshot of their present marketing conditions and practices. The participants can use the assessment to determine areas in need of improvement and develop a plan accordingly.

The Business901 Lean Marketing Assessment is used to determine a company’s current position relative to the recognized practices of a Lean Enterprise. It begins with an outline of the Key Performance indicators and the scoring system that is used in the evaluation of each. The participants complete the assessment during the process and active participation is encouraged to reinforce the evaluation of each indicator. The final element is a review and explanation of the scatter diagram that is created. This will allow participants to see the areas of greatest concerns and strengths.

Exploring the data to identify a cause and effect relationship between variables is an important part of the webinar and in building a Lean marketing process. Knowing your current state is one of the most powerful tools but is the least understood. “Establishing a baseline and understanding your root marketing issues will result in a true reality check,” says Dager. He also added: “Without this, wishful thinking and superficial solutions creep into your marketing process."

An assessment will make it easier to create standards and once the standard is in place, it will then allow companies to continuously look for better ways to do the work because to be truly of lean fashion, it must be realized the work is never done, it is continuously improving. Without understanding this step in the process, people become confused with what planning and standards are meant to be. Standards are not control mechanisms. Having a process does not stunt creativity. A true standard is actually the direct opposite as it allows time to focus on the creative aspect as it is part of the plan. Standards and plans are dynamic. They let you know where the problem is quicker, where to begin a search for solutions, and prevent you from making the same mistake twice. Continuous improvement cannot happen without a standard. Continuous improvement in any part of the organization is the only true advantage that you have as a company.

About Business901: Joe Dager is president of Business901, a progressive company providing practical, information-rich services and product offerings designed as implementable systems that work in the real, not enough time, not enough people world we operate in. Business901 tools simplify the marketing process, not complicate it. Joe's experience includes manufacturing, retail, and professional services and has been through several start-ups and turnarounds. Affiliations include Duct Tape Marketing, The One Page Business Plan, Get Clients NOW and Ten Step Project Management. The Technorati rates the Business901blog in the top 1% of all blogs worldwide, and Hubspot grades the website in the top 3%. Joe has a bi-monthly local television program, Connecting Your Passion and is also a contributor to the American Express Open Forum and Business Week Forum.

Technorati Tags: Marketing Assessment,Lean Marketing Assessment. Lean Marketing,Lean Six Sigma Marketing,Marketing with Lean

Teach Your Way to Referrals

Read the entire post from: Duct Tape Marketing

Teach Your Way to Referrals

Creating marketing materials that educate is the best way to develop customers, but it doesn’t and shouldn’t stop with lead generation and conversion. You can extend the education as a way to create raving fans and generate more referrals.

When ever someone buys a product or service they should also be taught the proper way to get the most from that product or service. You can teach them over time how to get more and more from the product or service. You can teach them how to move up the next level of product or service. You can them the secret hacks, the under the hood tips, and even expose them the best practices from your other customers.

Far too often we sell a product or service and just assume our customers are getting the results they desired or were promised. By creating a systematic “how to” set of materials we can help them be more successful, use more of the features, and ultimately experience greater value.

It may take a little extra effort to create these tools initially, but the dividends in terms of customer satisfaction and word or mouth will be tenfold.